![]() ![]() We tested sites in 5 different categories, based on organization size: The guidelines include ways to improve the usability of About Us sections and other corporate website areas, to bolster your company’s image and maximize its reputation, while garnering interest and trust. The result is 85 guidelines for designing About Us content to help users easily find and understand your company information. ![]() Studies primarily took place in the United States, with a few sessions in Hong Kong.Īcross the three studies, we tested 100 websites and reviewed an additional 65 sites. In total, we observed over 70 users, including business professionals, as they completed common tasks with About Us content on a variety of corporate websites. To help designers understand the evolving behaviors and user preferences related to About Us content, we conducted three rounds of research, using two methodologies: expert design reviews and qualitative usability testing. Three Rounds of Research and 85 Guidelines In fact, the majority of users in our study stated that they usually try to learn about companies on desktop, rather than on mobile. For the companies she was interested in, when she had a question on the go, she would access the site on her mobile device. She went on to explain that she did this type of research primarily on a desktop computer. ![]() The site itself is not going to sell me, but it’s a good start.” If you hire a high-school kid to do your site, I can tell and I don’t want to work for a company like that. On their website, I looked at their mission, their client base, how they describe their products. When asked to describe the last time she looked up company information on a website, one user seeking a new job said, “I was being recruited and was just looking into the company as a potential one to work for.
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